The mobile accessory market had a strong growth in the past few years. However, we have observed market depreciation in the mobile accessory market. Due to the slow down of the mobile phone market expansion, the mobile accessory market is in a serious price competition which leads the market to a low quality price war. The reason of this price competition is simple --- If we take a deeper look into the market, we will see different brand names selling products with a same outlook. The result is that users are comparing not the quality or performance of the product, but only the price. Therefore caused the suppliers to look for cheaper and cheaper products to fight back in this price war. The final result is a low-profit (or no profit) market competition for everyone.

As the PDA is growing in these years, SEMDITECH is ready to offer the newest accessories for different models for Charger, Hotsync cable and many kinds. We have been supplying some famous brand buyers with package well done in our factory.

Product Segmentation

Although there is still price competition in the market, we already see a huge market demand for better quality products with reasonable price. A lot of users are having complaints with these low quality products, they are willing to pay a little more for a better looking, better quality product. But the situation is that no supplier is able to offer a good quality, unique design product to the market because most suppliers are lost in the myth of “selling cheaper product”.

Our suggestion is to support our partners to re-organize the market segments. The cheap products will always occupy a share in the market. But the most profitable segment will be the mid-level product which offers a good quality product with reasonable price. After the price-oriented competition in year 2000, the market will return to a more reasonable situation and the first one to offer the proper product will win. The market leader should not focus on offering the cheapest product, but the product with better quality/performance at a still acceptable price. Facing the market structure change, it is a good time to start developing a unique product line for your own brand name. By offering a unique design product, we can finally focus on product quality and performance for more added-value on the product instead of simple price competition.

To reach the target of market re-segmentation, a reliable R&D center and factory support is definitely necessary. Due to the fact of lower labor cost in the Far East, we are in the position to offer a good service to become your virtual R&D and virtual factory. Semdicar Technology (SEMDITECH) is a ISO-9001 certified company expert in design, manufacture, and marketing cellular and PDA accessories. We are able to offer a complete support to our long term partners with the following base:

1. ISO-9001 certified System

2. 16 well-experienced engineers for product development

3. ID design / tooling design team

4. Self-owned 8 production lines in China factory l

5. 12 more production lines in China factory

6. Wave Soldering, Ultra Sonic, Injection, Molding Equipments

 

1. Portable Handsfree Kits

2. Special Design Headsets

3. Portable Handsfree Adaptors

4. Handsfree Car-Kits

5. Travel Chargers

6. In Car Chargers

7. Data Cable

8. Hotsync Cable

9. USB-IrDA

10. USB to RS232 convertor

 

1. Customized Product Design --- Virtual R&D

2. ID/Tooling/Electrical Support --- Virtual Engineering

3. Manufacturing Support --- Virtual Factory

4. Packaging/Shipping Support --- Virtual Warehouse

 

Based on your marketing plan, we are able to design a customized product based on your product strategy. Of course, for confidential concerns, NDA (Non-Disclosure Agreement) should be dully signed by both parties in advance. We can then work with you closely from product development, engineering sample support, manufacturing quality control, to packaging and shipment arrangement. All you have to do is to make a product plan and we take care for you the rest of the procedures. In this case, you can take SEMDITECH as your virtual R&D, virtual factory, and virtual logistic center.

The market is changing every day, the winner is always the one to take the first step. SEMDITECH is ready and well-prepared to become your close partner, it is now your time to make the decision. Please always feel free to contact us if you are interested in this plan or having questions about this project. We will reply to you immediately with all necessary further information. We look forward to establishing a long-term partnership with your esteemed company.

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